The Hierarchy of Value

This is from Seth Godin’s latest book: Linchpin

Create/invent

Connect

Sell

Produce

Grow

Hunt

Lift

“There are always more people at the bottom of the stairs, doing hard work that’s easy to learn. As you travel up the hierarchy, the work gets easier, the pay gets better, and the number of people available to do the work gets smaller.

Lots of people can lift. That’s not paying off anymore. A few people can sell. Almost no one puts in the work to create or invent. Up to you.”

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